About Mark
My Story
Missouri-Based Marketing & AI Consultant Focused on Clarity
I was born in Kansas City, Missouri, and I’ve spent my entire career working at the intersection of technology, communication, and clarity. Today, I serve businesses across Missouri with practical marketing, branding, and AI-powered consulting rooted in real-world experience—not hype.
I began my career as a technical writer in the software engineering world, where I spent 16 years translating complex systems into language that people could actually understand and use. That foundation still guides my work today. Precision, structure, and respect for the audience have always mattered more to me than buzzwords, shortcuts, or passing trends.
Early in my career, while leading marketing and technical publications for an embedded systems software company in the Dallas/Fort Worth area, I built my first website as a practical business tool—giving potential customers a place to learn about our software and download evaluation versions directly. This was long before web design was widely taught or standardized. Documentation was limited, tools were primitive, and most solutions came from experimentation and problem-solving. That experience shaped my approach to digital work: technology should serve a purpose, not just look impressive.
That curiosity led to additional work translating engineering white papers into web-ready formats for major technology organizations, reinforcing the importance of accuracy, usability, and clarity in digital environments.
By the mid-1990s, I launched my own firm, Silver Creek Communications, later operating as NewsomCreative, where I built and managed websites for businesses across multiple industries—from car dealerships to service-based companies. My work went beyond design, integrating inventory systems, data feeds, and third-party platforms so websites functioned as business tools, not just online brochures.
Today, based in Missouri, I help businesses throughout the state apply modern marketing and AI tools in thoughtful, effective ways. My work includes branding, messaging, website strategy, social media marketing, and AI-powered content systems designed to support consistent presence, stronger engagement, and measurable results.
I don’t chase trends. I help Missouri businesses use technology with intention—aligning tools with strategy, messaging with purpose, and execution with real business goals.
After decades of adapting alongside rapidly changing technology, one principle has remained constant: tools evolve, but clarity, strategy, and execution are what make them work.
By the way, this is the hospital I was born in (St. Mary’s Hospital in Kansas City, Missouri). And, unlike Chuck Norris, I did not build it with my own two hands while being delivered. This hospital is no longer around, but I was likely in a room on the first floor. I am a native Missourian and proud to serve fellow Missouri businesses.
Clarity Before Tools
I’ve spent decades working with complex systems, and one thing has always been true: tools don’t solve problems—clear thinking does. Whether it’s a website, a brand, or an AI workflow, I start by understanding what actually needs to be communicated and why. Technology should support the message, not compete with it.
I focus on reducing noise, simplifying decisions, and making sure every piece of content has a purpose.
Practical, Not Theoretical
I don’t sell hype, templates, or one-size-fits-all solutions. Everything I do is grounded in real-world use—what works, what scales, and what clients can realistically maintain. My background in technical writing and marketing means I’m comfortable getting into the details, but I never lose sight of the bigger picture.
The goal is always the same: work that gets used and produces results.
Built for Businesses That Want to Move Forward
I work best with business owners and teams who value clarity, consistency, and follow-through. If you’re looking for quick fixes or trends for the sake of trends, I’m probably not the right fit. But if you want thoughtful strategy, clean execution, and modern tools applied with intention, we’ll work well together.
I serve clients across Missouri who want their marketing to feel grounded, credible, and effective.